Business model generation empathy map pdf Auckland

business model generation empathy map pdf

Empathy Map A2 Open Change Empathy map, originally uploaded by dgray_xplane. The empathy map, one of XPLANE’s methods for understanding audiences, including users, customers, and other players in any business ecosystem, has gotten some press lately because it was featured in Alex Osterwalder‘s excellent book, Business Model Generation as a tool for discovering

Osterwalder Business Model Generation Business Model

Empathy Map. Business Model Generation Template V1.1 Company name Proprietary & Confidential 1. Open Business Models Patterns Design for: Model Tittle Here Date: Version: Company name Proprietary & Confidential 3. See? Say & Do? Think & Feel? Hear? Pain Gain Empathy Map: What does she Design for: Model Tittle Here Date: Version: What really counts major, Marketers should develop the product, proposition and then finally the promotion to meet the needs of a customer base. Two amazing tools that marketers can use in this planning activity are contained in Alex Osterwalder’s book Business Model Generation. They are the ….

WHY use an empathy map HOW to use an empathy map Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights. The first scenario was C. Empathy Map used for the creation of Personas through the text description. Empathy Map (EM) is a method that assists designing The second scenario was used to create Personas using the EM. business models according to customer perspectives.

Beyond Market Research: Customer Empathy Maps and the Business Model A UNC BizHub Munch and Master January 30, Empathy Map - Example Adapted from Business Model Generation by Alex Osterwalder and Yves Pigneur, Wiley, Adapted from Business Model Generation by Alex Osterwalder and Yves Pigneur, Wiley, ISBN: The first scenario was C. Empathy Map used for the creation of Personas through the text description. Empathy Map (EM) is a method that assists designing The second scenario was used to create Personas using the EM. business models according to customer perspectives.

Empathy map, originally uploaded by dgray_xplane. The empathy map, one of XPLANE’s methods for understanding audiences, including users, customers, and other players in any business ecosystem, has gotten some press lately because it was featured in Alex Osterwalder‘s excellent book, Business Model Generation as a tool for discovering Empathy Map HEARING: What does this person hear from authority figures, the media, the public and family and friends? WHO IS THIS PERSON? SEEING: What does this person see around them?

WHY use an empathy map HOW to use an empathy map Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is a convenient guide intended for supervisors, officials, specialists, business visionaries, and each one of those trying to realize a helpful change in their association.

adapted from Osterwalder, Business Model Generation, 2010 www.openchange.co.uk Empathy Map HEARING: What does this person hear from authority figures, … ¡Bienvenido al Empathy Map! Para comenzar a utilizarlo sólo debes ir a "Archivo" y hacer clic sobre "Crear una copia". Ahora tendrás tu versión editable en tu propio Google Drive pudiendo incluso trabajar colaborativamente! Completarlo es muy fácil. Sólo haz doble clic en los Post-It® y …

Empathy Map tool designed by XPlane.com and referenced at Business Model Generation book (www.buinessmodelgeneration.com) as a tool for change perspective. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. WHY use an empathy map HOW to use an empathy map Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights.

Empathy Map tool designed by XPlane.com and referenced at Business Model Generation book (www.buinessmodelgeneration.com) as a tool for change perspective. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Empathy Map HEARING: What does this person hear from authority п¬Ѓgures, the media, the public and family and friends? WHO IS THIS PERSON? SEEING: What does this person see around them?

model was used by creating business model using several tools including questionnaire, empathy map, validation board, and business model canvas. Then, a feasibility study was conducted to the business model. 1.2 Research Purpose The purpose of the research is as follows: 1. To identify the value proposition expected from the tourism bus 2. 21/4/2016В В· An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has been gaining popularity with the agile community.

Empathy Map HEARING: What does this person hear from authority figures, the media, the public and family and friends? WHO IS THIS PERSON? SEEING: What does this person see around them? pdf. Business model generation. Dolce Kpegba. Download with Google Download with Facebook • Customer Empathy Map Produced: Amsterdam, Business Model Generation offers Co-authored by 470 Business Model Canvas practi- tioners from 45 countries,

adapted from Osterwalder, Business Model Generation, 2010 www.openchange.co.uk Empathy Map HEARING: What does this person hear from authority figures, … Marketers should develop the product, proposition and then finally the promotion to meet the needs of a customer base. Two amazing tools that marketers can use in this planning activity are contained in Alex Osterwalder’s book Business Model Generation. They are the …

(PDF) Business Model Generation and Lean Startup Method as

business model generation empathy map pdf

METHOD Empathy Map d.school Institute of Design at Stanford. pdf. Business model generation. Dolce Kpegba. Download with Google Download with Facebook • Customer Empathy Map Produced: Amsterdam, Business Model Generation offers Co-authored by 470 Business Model Canvas practi- tioners from 45 countries,, What is Business Model Canvas Created by Alex Osterwalder, Business Model Canvas helps you determine and align your business activities in a simple and creative way. The canvas provides you with 9 key business elements to make sure you don't miss any vital parts of your business..

Business Model Canvas Maker – 100+ stunning templates. 26/11/2015 · Answer 4: A) Empathy map Question 5: At the Child’s Own Studio website, the “About” page includes an area for visitors to the site to leave comments. Someone named Ane wrote “This really is a lovely idea and you are so talented. I love seeing the drawings come to life. Beautiful!” Which business model design tool is at work here?, Business Model Generation Template V1.1 Company name Proprietary & Confidential 1. Open Business Models Patterns Design for: Model Tittle Here Date: Version: Company name Proprietary & Confidential 3. See? Say & Do? Think & Feel? Hear? Pain Gain Empathy Map: What does she Design for: Model Tittle Here Date: Version: What really counts major.

BUSINESS MODEL GENERATION AND LEAN STARTUP METHOD

business model generation empathy map pdf

Mapa de empatГ­a Herramientas Design Thinking en EspaГ±ol. The Empathy Map is created by XPLANE and helps you and your team to empathize with the stakeholder(s). In the Event Canvasв„ў methodology, the Empathy Map is used to articulate behavior. It is important to Empathise with each stakeholder before AND after the event you are designing. The first scenario was C. Empathy Map used for the creation of Personas through the text description. Empathy Map (EM) is a method that assists designing The second scenario was used to create Personas using the EM. business models according to customer perspectives..

business model generation empathy map pdf


The Business Model Generation is about people who strive to defy outmoded business models. They are visionaries, game changers, and challengers who want to design tomorrow’s enterprises. To succeed on this journey they will require new tools, such as the Business … 26/11/2015 · Answer 4: A) Empathy map Question 5: At the Child’s Own Studio website, the “About” page includes an area for visitors to the site to leave comments. Someone named Ane wrote “This really is a lovely idea and you are so talented. I love seeing the drawings come to life. Beautiful!” Which business model design tool is at work here?

21/4/2016В В· An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has been gaining popularity with the agile community. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is a convenient guide intended for supervisors, officials, specialists, business visionaries, and each one of those trying to realize a helpful change in their association.

The first scenario was C. Empathy Map used for the creation of Personas through the text description. Empathy Map (EM) is a method that assists designing The second scenario was used to create Personas using the EM. business models according to customer perspectives. Empathy map, originally uploaded by dgray_xplane. The empathy map, one of XPLANE’s methods for understanding audiences, including users, customers, and other players in any business ecosystem, has gotten some press lately because it was featured in Alex Osterwalder‘s excellent book, Business Model Generation as a tool for discovering

Business Model Generation Template V1.1 Company name Proprietary & Confidential 1. Open Business Models Patterns Design for: Model Tittle Here Date: Version: Company name Proprietary & Confidential 3. See? Say & Do? Think & Feel? Hear? Pain Gain Empathy Map: What does she Design for: Model Tittle Here Date: Version: What really counts major Business Model Generation and Lean Startup Method as the basis for Business Development Feasibility Study (Case study of PO. Gajah Mungkur Sejahtera) Conference Paper (PDF Available) aspects in the empathy map: 1. Say (What the customers are .

Business Model Generation (Alexander Osterwalder & Yves Pigneur) — Summaries EP21. The fourth element of business model generation is: the customer relationship strategy. An “Empathy-Map” method is a 4-way analysis of how your customers behave. The Business Model Generation is about people who strive to defy outmoded business models. They are visionaries, game changers, and challengers who want to design tomorrow’s enterprises. To succeed on this journey they will require new tools, such as the Business …

Business Model Generation Summary by Alexander Osterwalder is a lifeline to all visionaries, entrepreneurs, and other business enthusiasts who want to explore the market and its features. Business Model Generation Summary by Alexander Osterwalder is a lifeline to all visionaries, entrepreneurs, and other business enthusiasts who want to explore the market and its features.

WHY use an empathy map HOW to use an empathy map Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is a convenient guide intended for supervisors, officials, specialists, business visionaries, and each one of those trying to realize a helpful change in their association.

The Empathy Map is created by XPLANE and helps you and your team to empathize with the stakeholder(s). In the Event Canvasв„ў methodology, the Empathy Map is used to articulate behavior. It is important to Empathise with each stakeholder before AND after the event you are designing. 21/4/2016В В· An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has been gaining popularity with the agile community.

a business model can sketch profiles of the Customer Segments addressed therein. A good way to start is by using the Empathy Map, a tool developed by visual thinking company XPLANE. This too , which we also ike to call the *'really simple customer profiler,' helps you go beyond a customer's demographic characteristics and develop The Empathy Map is created by XPLANE and helps you and your team to empathize with the stakeholder(s). In the Event Canvasв„ў methodology, the Empathy Map is used to articulate behavior. It is important to Empathise with each stakeholder before AND after the event you are designing.

pdf. Business model generation. Dolce Kpegba. Download with Google Download with Facebook • Customer Empathy Map Produced: Amsterdam, Business Model Generation offers Co-authored by 470 Business Model Canvas practi- tioners from 45 countries, The Empathy Map is created by XPLANE and helps you and your team to empathize with the stakeholder(s). In the Event Canvas™ methodology, the Empathy Map is used to articulate behavior. It is important to Empathise with each stakeholder before AND after the event you are designing.

Business Model Generation Template V1.1 Company name Proprietary & Confidential 1. Open Business Models Patterns Design for: Model Tittle Here Date: Version: Company name Proprietary & Confidential 3. See? Say & Do? Think & Feel? Hear? Pain Gain Empathy Map: What does she Design for: Model Tittle Here Date: Version: What really counts major Business Model Generation is now available in the 12min! The microbook based on Business Model Generation is already available on 12min. Leave your email and you will receive a invitation to download the 12min app. Our app is available for iPhone and Android and in …

THE EMPATHY MAP

business model generation empathy map pdf

Empathy Map.pdf Business Ocio. Empathy Map tool designed by XPlane.com and referenced at Business Model Generation book (www.buinessmodelgeneration.com) as a tool for change perspective. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising., Business Model Generation and Lean Startup Method as the basis for Business Development Feasibility Study (Case study of PO. Gajah Mungkur Sejahtera) Conference Paper (PDF Available) aspects in the empathy map: 1. Say (What the customers are ..

Osterwalder Business Model Generation Business Model

Business Model Generation Template V1. Empathy Map HEARING: What does this person hear from authority figures, the media, the public and family and friends? WHO IS THIS PERSON? SEEING: What does this person see around them?, adapted from Osterwalder, Business Model Generation, 2010 www.openchange.co.uk Empathy Map HEARING: What does this person hear from authority figures, ….

Business Model Generation (Alexander Osterwalder & Yves Pigneur) — Summaries EP21. The fourth element of business model generation is: the customer relationship strategy. An “Empathy-Map” method is a 4-way analysis of how your customers behave. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is a convenient guide intended for supervisors, officials, specialists, business visionaries, and each one of those trying to realize a helpful change in their association.

Osterwalder Business Model Generation - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Elements for Setting up Business 20/8/2014 · You’re holding a handbook for visionaries, game changers,and challengers striving to defy outmoded business modelsand design tomorrow’s enterprises.

¡Bienvenido al Empathy Map! Para comenzar a utilizarlo sólo debes ir a "Archivo" y hacer clic sobre "Crear una copia". Ahora tendrás tu versión editable en tu propio Google Drive pudiendo incluso trabajar colaborativamente! Completarlo es muy fácil. Sólo haz doble clic en los Post-It® y … Business Model Generation Template V1.1 Company name Proprietary & Confidential 1. Open Business Models Patterns Design for: Model Tittle Here Date: Version: Company name Proprietary & Confidential 3. See? Say & Do? Think & Feel? Hear? Pain Gain Empathy Map: What does she Design for: Model Tittle Here Date: Version: What really counts major

guardar Guardar Empathy Map.pdf para mГЎs tarde. 1 vistas. 0 Votos positivos, marcar como Гєtil. 0 Votos negativos, Empathy Map Por: Creado por Marcelo Pizarro Miranda en base al trabajo de XPLANE y publicado en el libro Business Model Generation What is Business Model Canvas Created by Alex Osterwalder, Business Model Canvas helps you determine and align your business activities in a simple and creative way. The canvas provides you with 9 key business elements to make sure you don't miss any vital parts of your business.

The Empathy Map is created by XPLANE and helps you and your team to empathize with the stakeholder(s). In the Event Canvas™ methodology, the Empathy Map is used to articulate behavior. It is important to Empathise with each stakeholder before AND after the event you are designing. Business Model Generation is now available in the 12min! The microbook based on Business Model Generation is already available on 12min. Leave your email and you will receive a invitation to download the 12min app. Our app is available for iPhone and Android and in …

Beyond Market Research: Customer Empathy Maps and the Business Model A UNC BizHub Munch and Master January 30, Empathy Map - Example Adapted from Business Model Generation by Alex Osterwalder and Yves Pigneur, Wiley, Adapted from Business Model Generation by Alex Osterwalder and Yves Pigneur, Wiley, ISBN: Osterwalder Business Model Generation - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Elements for Setting up Business

What is Business Model Canvas Created by Alex Osterwalder, Business Model Canvas helps you determine and align your business activities in a simple and creative way. The canvas provides you with 9 key business elements to make sure you don't miss any vital parts of your business. 21/4/2016В В· An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has been gaining popularity with the agile community.

guardar Guardar Empathy Map.pdf para mГЎs tarde. 1 vistas. 0 Votos positivos, marcar como Гєtil. 0 Votos negativos, Empathy Map Por: Creado por Marcelo Pizarro Miranda en base al trabajo de XPLANE y publicado en el libro Business Model Generation Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is a convenient guide intended for supervisors, officials, specialists, business visionaries, and each one of those trying to realize a helpful change in their association.

Copy Nespresso’s business model mechan - ics that produce the recurring revenues into your own business model design: • A base product (coffee machine) and a consumable product (pods) • Transactional revenues from the base product and recurring revenues from the consumable Nespresso (owned by Nestlé) turned Business Model Generation is now available in the 12min! The microbook based on Business Model Generation is already available on 12min. Leave your email and you will receive a invitation to download the 12min app. Our app is available for iPhone and Android and in …

¡Bienvenido al Empathy Map! Para comenzar a utilizarlo sólo debes ir a "Archivo" y hacer clic sobre "Crear una copia". Ahora tendrás tu versión editable en tu propio Google Drive pudiendo incluso trabajar colaborativamente! Completarlo es muy fácil. Sólo haz doble clic en los Post-It® y … Business Model Generation is now available in the 12min! The microbook based on Business Model Generation is already available on 12min. Leave your email and you will receive a invitation to download the 12min app. Our app is available for iPhone and Android and in …

Osterwalder Business Model Generation - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Elements for Setting up Business The Empathy Map is created by XPLANE and helps you and your team to empathize with the stakeholder(s). In the Event Canvasв„ў methodology, the Empathy Map is used to articulate behavior. It is important to Empathise with each stakeholder before AND after the event you are designing.

Empathy Map A2 Open Change

business model generation empathy map pdf

Business Model Canvas Maker – 100+ stunning templates. 20/8/2014 · You’re holding a handbook for visionaries, game changers,and challengers striving to defy outmoded business modelsand design tomorrow’s enterprises., Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is a convenient guide intended for supervisors, officials, specialists, business visionaries, and each one of those trying to realize a helpful change in their association..

Business Model Generation PDF [Free Download] BooksPDF4Free. WHY use an empathy map HOW to use an empathy map Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights., Business Model Canvas overview and examples. A visual template to develop new or document existing business models. Create high-quality charts, infographics, and business visualizations for free in seconds. Make timelines, charts, maps for presentations, documents, or the web..

BUSINESS MODEL GENERATION AND LEAN STARTUP METHOD

business model generation empathy map pdf

Empathy Map A2 WordPress.com. guardar Guardar Empathy Map.pdf para más tarde. 1 vistas. 0 Votos positivos, marcar como útil. 0 Votos negativos, Empathy Map Por: Creado por Marcelo Pizarro Miranda en base al trabajo de XPLANE y publicado en el libro Business Model Generation 20/8/2014 · You’re holding a handbook for visionaries, game changers,and challengers striving to defy outmoded business modelsand design tomorrow’s enterprises..

business model generation empathy map pdf


Beyond Market Research: Customer Empathy Maps and the Business Model A UNC BizHub Munch and Master January 30, Empathy Map - Example Adapted from Business Model Generation by Alex Osterwalder and Yves Pigneur, Wiley, Adapted from Business Model Generation by Alex Osterwalder and Yves Pigneur, Wiley, ISBN: Descargar plantilla en PDF ¿Qué es un mapa de empatía? ¿Cuánto sabes de tus clientes? ¿Los conoces bien? Para conseguirlo, te proponemos hacer un Mapa de empatía o Empathy Map. ganó popularidad y un mayor grado de visibilidad cuando Alex Osterwalder e Yves Pigneur la integraron en su libro ‘Business Model Generation’.

Copy Nespresso’s business model mechan - ics that produce the recurring revenues into your own business model design: • A base product (coffee machine) and a consumable product (pods) • Transactional revenues from the base product and recurring revenues from the consumable Nespresso (owned by Nestlé) turned Business Model Generation Template V1.1 Company name Proprietary & Confidential 1. Open Business Models Patterns Design for: Model Tittle Here Date: Version: Company name Proprietary & Confidential 3. See? Say & Do? Think & Feel? Hear? Pain Gain Empathy Map: What does she Design for: Model Tittle Here Date: Version: What really counts major

adapted from Osterwalder, Business Model Generation, 2010 www.openchange.co.uk Empathy Map HEARING: What does this person hear from authority figures, … Business Model Generation (Alexander Osterwalder & Yves Pigneur) — Summaries EP21. The fourth element of business model generation is: the customer relationship strategy. An “Empathy-Map” method is a 4-way analysis of how your customers behave.

Business Model Generation is now available in the 12min! The microbook based on Business Model Generation is already available on 12min. Leave your email and you will receive a invitation to download the 12min app. Our app is available for iPhone and Android and in … Business Model Generation Summary by Alexander Osterwalder is a lifeline to all visionaries, entrepreneurs, and other business enthusiasts who want to explore the market and its features.

guardar Guardar Empathy Map.pdf para más tarde. 1 vistas. 0 Votos positivos, marcar como útil. 0 Votos negativos, Empathy Map Por: Creado por Marcelo Pizarro Miranda en base al trabajo de XPLANE y publicado en el libro Business Model Generation Descargar plantilla en PDF ¿Qué es un mapa de empatía? ¿Cuánto sabes de tus clientes? ¿Los conoces bien? Para conseguirlo, te proponemos hacer un Mapa de empatía o Empathy Map. ganó popularidad y un mayor grado de visibilidad cuando Alex Osterwalder e Yves Pigneur la integraron en su libro ‘Business Model Generation’.

a business model can sketch profiles of the Customer Segments addressed therein. A good way to start is by using the Empathy Map, a tool developed by visual thinking company XPLANE. This too , which we also ike to call the *'really simple customer profiler,' helps you go beyond a customer's demographic characteristics and develop Beyond Market Research: Customer Empathy Maps and the Business Model A UNC BizHub Munch and Master January 30, Empathy Map - Example Adapted from Business Model Generation by Alex Osterwalder and Yves Pigneur, Wiley, Adapted from Business Model Generation by Alex Osterwalder and Yves Pigneur, Wiley, ISBN:

Empathy Map HEARING: What does this person hear from authority п¬Ѓgures, the media, the public and family and friends? WHO IS THIS PERSON? SEEING: What does this person see around them? model was used by creating business model using several tools including questionnaire, empathy map, validation board, and business model canvas. Then, a feasibility study was conducted to the business model. 1.2 Research Purpose The purpose of the research is as follows: 1. To identify the value proposition expected from the tourism bus 2.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is a convenient guide intended for supervisors, officials, specialists, business visionaries, and each one of those trying to realize a helpful change in their association. Copy Nespresso’s business model mechan - ics that produce the recurring revenues into your own business model design: • A base product (coffee machine) and a consumable product (pods) • Transactional revenues from the base product and recurring revenues from the consumable Nespresso (owned by Nestlé) turned

Business Model Generation Summary by Alexander Osterwalder is a lifeline to all visionaries, entrepreneurs, and other business enthusiasts who want to explore the market and its features. Empathy map, originally uploaded by dgray_xplane. The empathy map, one of XPLANE’s methods for understanding audiences, including users, customers, and other players in any business ecosystem, has gotten some press lately because it was featured in Alex Osterwalder‘s excellent book, Business Model Generation as a tool for discovering

What is Business Model Canvas Created by Alex Osterwalder, Business Model Canvas helps you determine and align your business activities in a simple and creative way. The canvas provides you with 9 key business elements to make sure you don't miss any vital parts of your business. 20/8/2014 · You’re holding a handbook for visionaries, game changers,and challengers striving to defy outmoded business modelsand design tomorrow’s enterprises.

business model generation empathy map pdf

Descargar plantilla en PDF ¿Qué es un mapa de empatía? ¿Cuánto sabes de tus clientes? ¿Los conoces bien? Para conseguirlo, te proponemos hacer un Mapa de empatía o Empathy Map. ganó popularidad y un mayor grado de visibilidad cuando Alex Osterwalder e Yves Pigneur la integraron en su libro ‘Business Model Generation’. model was used by creating business model using several tools including questionnaire, empathy map, validation board, and business model canvas. Then, a feasibility study was conducted to the business model. 1.2 Research Purpose The purpose of the research is as follows: 1. To identify the value proposition expected from the tourism bus 2.